Monthly Archives: December 2013

The 10 Characteristics of Technology and Its Impact on Communication

Truly, technology cannot be talked about without mention of the internet and social networking sites. Using communication as a mediator of the two, here are the phenomenological theories that we may reject, already be aware of, or completely oblivious to.  From theory to page, here presented are the 10 Characteristics of Technology. 

1. Ubiquity

Ubiquity is the state or capacity of being everywhere. Because of the power of technology, we have access to google docs, iCloud and dropbox anytime. These applications help a lot in the lives of students such as us because distance is no longer a problem. Through the use of google docs, we have transcended the bounds of space. A single document can now be editted by everyone from different places all at the same time. Ideas can be shared, projects can be done, files can be rewritten and no one has to leave their homes because the document is accessible anywhere. iCloud and Dropbox are available for everyone to store their files in and all they have to do to access it is open their account online wherever that may be.

2. Magnification 

With the onset of lightning-speed information sharing, everyone who has access to information is given the right to share his/her opinion about it. As such, even trivial things such as a high-ranking official smoking can easily be projected as a big scoop depending on how the surge of public opinions go.

Issues are magnified: by the media, by internet posts, and by individual people. A single picture posted online can become a matter of public debate and government concern – citing animal rights as an example. There had been many instances when animal maltreatment videos were found on facebook and began eliciting rage and harsh comments from the public; after which, the issue reaches the animal welfare agencies of the government and even of private organizations.

It is true that modern-day technology and communication possess the double-edged power of both building up and destroying a personality or a reputation – a simple wrongdoing can be magnified infinitely to the point that it can already be seen as a crime; on the flipside, acts of kindness such as the heroism of people during calamities are also honored and admired through the power of social networking sites.

The way the communication dynamic is used is very vital to the well-being of a known personality, for instance. Images of projection and perception are seen in such a way that their minutest details are zoomed in and magnified that every flaw is noticed and criticized – or every good aspect is praised and admired.

3. Accessibility

Ever since the internet started, people were able to access any information and communicate with other people. With the help of technology, information can be found just by typing into a search engine. Online magazine, e-books and other references can be found all over the internet. Old people keep saying how lucky the kids of today because back then, they need to spend hours in the library for research. Life has really been made easier.

Connecting with other people has also never been easier. Computers can have softwares that enable people to chat with others all over the world. Since smartphones are gaining popularity, people can install applications like Viber, Instagram, Facebook, Twitter and other social networking sites to connect and show what is happening in their lives. Some of these sites also help diminish the invisible barrier between celebrities and ordinary people. People can now see what a celebrity does in a daily basis because they post it on the internet. In other words, people can now legally stalk celebrities or even other people.

Legally stalking another person is one of the disadvantages of having accessibility to almost everything. The internet cause security risks and harder to protect people’s privacy. Also, this information may be accessible but not to everybody. Only those who can afford the technology can have access to the infinite information on the internet. As time progresses, more people are having opportunities to access the cyberworld.

4. Reproducibility 

Modern day technology gave rise to the quick reproduction and distribution of messages and data – and communication is no exception to this inseparable aspect of advancement.

In the medieval ages, printing was an expensive activity, and this was the reason why only the rich can afford to have books and amass knowledge from them. However, with the dawn of the portable printing press and the industrial age, production went on faster and by volume. Thus, information began to spread more quickly in the pages of printed books.

Two centuries later, books are almost leaving the arena of what can be considered the “information age.” Nowadays, people rely more on electronic copies of these books for their references for the added portability and ease of use. Information need not take a physical form – it was all in the virtual and electronic configuration.

With this advancement brought about by technological innovations, information can easily be reproduced and distributed – with no cost at all most of the time. Examples of this wildfire spreading of information are websites, blogs, videos online, among others. Communication seems to be an activity that is repeated over and over again and in various forms – most especially as an electronic activity – which is classified as a mediated-quasi type of communication in communication theory.

Considering the virtualistic aspect of modern-day communication, it is a dynamic which has become transcendent of physical forms. Communication takes place in the virtual world, a world that can be seen as either an extension or an entirely separate one from the physical world. In this virtuality lies the quick reproducibility of information which makes it easier for people to share and participate in the flow of knowledge at present.


5. Lack of Accountability/ Disposability

It is normal for our generation today to have accounts on social networking sites where we can post short statuses, pictures, videos, etc. With the amount of content that flows in to these sites and the instantness of sharing content, posts can be easily covered up with new stuff. As an effect, some people tend to express themselves in a “disposable” way. The characteristic of networking sites which focuses on the present such as Twitter and Instagram adds up to the cause of this behavior. People think it is okay to post something funny, wacky, and even embarrassing content on their account knowing that this has no lasting effect.


6. Temporality

Because of technology, we are no longer contrained to time. We do whatever we want whenever we want to. Malls have developed their own website that allows their customers to shop even after mall hours. Employees no longer have to go to the bank itself to get their money because of ATM. Some banks even have online websites where with a click of a finger, their customers can transfer their money. Students don’t have to go to the library during the day to research and do their assignments because of the internet.

These innovations have enabled people to have control over their own time.

 7. Spatiality

Over the years, it is becoming a “small world after all”. The world seems to be shrinking, but not literally. Technology has given access to anything or anywhere in the world at a click of the button. People can now communicate with foreigners without having to go through an airport security scanner. The internet has now remove those boundaries and allow people to talk using video chat applications and other social networking sites. It is amazing how we can talk to people from the other side of the world without moving an inch. Besides social networking sites, information about happening in other countries are available in the internet. An example is the recent Yolanda storm that happened in the Philippines. With the help of the internet, other countries are informed of what happened and were able to send their aid. Families that are temporarily separated by distances were also able to know what’s happening back in their hometown because of technology.

But this kind of interaction will never be the same as physical interaction. Talking face-to-face has a different effect and it would never be replaced by seeing loved ones or friends on a screen. Still, being able to communicate is better than nothing at all. In a way, technology erases miles of separation and still connects people.

8. Surveillability

Activity logs. Account history. Interaction notifications. Screencaps. Cookies and tracking software. Scandals. From the mundane to the extreme, it cannot be denied that technology nowadays especially with the help of social networking sites thrive on the surveillance, recording, and preservation of information in this other-worldly space.

Yes, technology has invented way to keep track of itself, and with its boundless storage of data, this could spiral out of control. Now, while this can mean a good thing, if we are not careful, it can be used for worse things. Our responsibility, then, being internet users, is, from our end, not to supply any such information that could be potentially incriminating. On the other hand, it is up to us whether to support this kind of culture, of upholding this surveillance mentality on others. This speaks quite relatably to technology, and how science is used for good purposes or otherwise.

And so the question arises. As users, what do we share to others, and what do we leave alone? Do we save, do we printscreen, do we share, do we record? And if so, what?

9. Shifting of relationships

Technological advancements have paved the way for a more interconnected social landscape. Centuries ago, an idea needed months to be transported from one continent to another in a very tedious and risky ordeal. Now, a person from Brazil can communicate and idea to a friend in Hong Kong in a matter of seconds via facebook chat. This ability has ushered in a new era; presence need not be physical, mobilization need not be locomotive. Ideas can shape societies the world over at an exponential speed, and it even changes the way people relate to each other.

Heightened communication provides an avenue by which dialogue can occur between and among people, making apparent the concept of globalization coined as the “flattening of the world”. Humans are very social beings, and this interconnectedness has molded people’s attitudes towards one another in a way that was not necessarily so glaring in previous generations.

10. Illusion of Precision

Nowadays, with the rise of information sharing not just within social networking sites (retweeting, sharing, liking, reblogging, favourite-ing  –call it what you may –) but also across platforms (a site always having options to transfer to another social networking site), it is easy for the same pieces of information and similar articles on a particular subject to be ‘floating’ around and volleyed, to and fro, among internet users.

Couple that with articles consisting of superficial details, and sometimes even inaccurate information, probably due to the decreasing attention span of internet users and a more fast-paced system, there seems to be a false sense of precision with regard to the level of reliability of information. Being bombarded with these repetitive often-superficial opinions and takes on a particular subject/trend, it  is easy to see this among younger internet users.

With political issues here and there and each hot media topic onto the next, how extensively do people write about, talk about and express their opinions about such things? Are we really getting the kernel, the seed of the whole issue, or do we content ourselves with the trappings and the outside layers?

Let’s take one illustration. The RH bill debate, which has become widespread some time ago, spurred such internet activity that almost everyone had something to say. But how many, would one suppose, have actually read the bill? How many, would one suppose, have blasted their comments so loudly, having read only one or two articles about it? Furthermore, how many have experienced the arrogant, naive, dismissive tone of the uneducated comments about it, which seems to care only on rallying other people to their side? It is this illusion, that the little we actually know and get from social networking sites is sufficient enough (while it could be informative), that is pulling down the knowledge bar in the information pool. Despite the unlimited space of social networking sites and the internet, let us not add to the sheer volume of information. Rather, let us improve on the quality of it.

And so, with these characteristics of technology focused on social networking sites and the internet phenomenon, shedding light on itself cannot but shed light on us as well, its makers and users. Having been thrown into this new knowledge (or probably not so new at all), how do we change, mold, and use it for better purposes? Do we change anything at all? Or do we simply allow this to take shape however it does, and hope that it does not become too late if we regret not having done anything about it?


Exconde, Jana; Gomez, Reena; Magdaluyo, Krissa; Obang, Kier; Que, Patricia; Sanchez, Arion; Sevilla, Storm


*Characteristics taken from Communications 12: Information Society Class

Blog Images.



The New Newsworthy:

Disseminating News and Information through Social Media 

By: Ablaza, Lopez, Ng, Tan, Tejada, Teng, and Zarza (SCI 10 M)


(A fictional representation of online reactions to attributing quotes to the wrong person)


Misquoting or attributing quotes to the wrong people is a common phenomenon on social media. With the recent passing of Nelson Mandela, a surge of tributes for him suddenly flooded on social media. People began posting about his life and his achievements and posting quotations by him. Unfortunately, some people posted wrong information and attributed quotes that he never said to him. Since these posts were shared multiple times, they spread across social media, and people believed these posts. Hence, CNN published an article entitled “Nelson Mandela death: Amid flurry of tributes, fake quotes creep in” to clarify that the quote was actually from a book by Marianne Williamson, not Nelson Mandela.

Since the reach of social media has grown exponentially over the past years, the functions of social media have diversified. Social media is no longer only for connecting people through sharing personal information through statuses or photos through social networking sites like Facebook, Twitter, and Instagram. Now, it has also become an avenue for sharing information and news about anything, from current events to scientific and technological breakthroughs to sports games. Through social media, everything is now in real time. For example, you can receive information and news updates on events just as they are happening through livetweets or livestreams. However, as shown in the misquoting example, the increase of information on social media also brings up the question of the validity of this information. How do we know if what we’re reading is based on facts or if it has been modified?

Negative Effects:

Social media has become one of the most-if not the most, used form of communication. It surpasses traditional letters, phone calls, texting and voice calls as it is more convenient to connect with one another. But it also shows how distracted people are from those around them. As an example, a family goes out for a monthly reunion dinner and while the older family members try to bond with the younger ones, they are glued to their i-screens, oblivious to the fact that they are around people they haven’t seen in a month. It becomes sort of a habit to just sit there by yourself, phone or tablet in hand. That becomes their own world and it promotes isolation and distance from those physically present. One other negative thing that coursing information through social media has is that not everything is true. Some information may have been made up, and some may have been misinterpreted by the wrong people and these same people disseminated the information. There are scammers who try to gain something by lying, and some people would be gullible enough to fall for it. It is easy to spread around fake news and make people believe it’s true.

Positive Effects:

Although news dissemination through online social media isn’t even close to being a foolproof way to increase social awareness, one can’t deny how it has been playing its part in the fight against ignorance. News has the tendency to spread like wildfire on the Internet; as a result, news can now find its way to people, whether these people are looking for it or not. It’s harder to be ignorant when news can seep into the online personal spaces you regularly visit, like your Twitter timeline and Facebook news feed.

News dissemination online has also changed how people treat the news and decide what to share. According to social psychologist Jonah Berger, people tend to choose what to share based on how they think others are going to react to it. In his research, he discovered that this makes people more likely to share articles that arouse positive emotions. Interestingly enough, this includes science articles that inspire feelings of awe. Positive news now stands a better chance of being disseminated online, alongside negative news.

In addition to that, the Internet provides people with more tools they can use to make news and other information seem more appealing. Netizens are no longer limited to text and conventional layouts; they can choose to present information more creatively through infographics, text posts with .gif images mixed in, or even Flash animation. Information design increases the readability of news and other articles, making it all the more tempting for netizens to read and share the content.


(A sample of an infograph used to make information easier to read for netizens) 

Ideal combination of accuracy and readability of shared information can further strengthen the Internet’s case as a medium that is advantageous to society. Whether or not this state will ever be achieved remains uncertain.


Through social media, news is easily spread out and increases the number of people who know about the issue. More and more people become informed and knowledgeable about the world around them, though not everything on the internet should be held as accurate and true. Hoaxes and made-up stories are everywhere and not too many question the reliability of the information which is why it is important to verify the sources of any information before disseminating it to the virtual world.


Mullen, J. (2013, December 6).  Nelson Mandela death: Amid flurry of tributes, fake quotes creep

        in. CNN. Retrieved December 8, 2013, from

Tierney, J. (2013, March 18). Good news beats bad on social networks. The New York Times.

        Retrieved December 8, 2013, from


The New Newsworthy

The Evolution of Communication: Effects on the World of Science

By: Angeles, Ereñeta, Jeng, Litam, Montenegro, Segui, Tuason



Figure 1. Timeline on the Evolution of Communication © Group 6

            30,000 years before the common era, the most efficient form of communication for man was through cave paintings and stone carvings. As the years progressed, however, man improved immensely. At 776 BCE, pigeons were utilized by Ancient Greeks to deliver messages. From carrier pigeons to marathon men, it was the year 530 BCE when Ancient Greeks ran all the way from Marathon to Athens, simply to announce the victory of Greek over Persia. More than 2000 years later, after the invention of paper came the first daily newspaper, the “Einkommende Zeitung” in 1650. In 1840, the telegraph was invented by Samuel Morse, making long-distance communication very much feasible.

            Little did the world know that the centuries to come were to be comprised of a vast variety of new discoveries no one could have ever imagined. In 1876, Alexander Graham Bell created the electric telephone. A few years later at 1902, Italian Guglielmo Marconi transmits teh first radio signal; and this was followed by the transmission of the first television signal by a Scottish man named John Baird in 1927.

            The year 1969 marked the beginning of a new age. This year was the launch of the ARPANET (Advanced Research Projects Agency Network); what we commonly know now as the Internet. Soon after at 1994, came the emergence of the world wide web; at 1997, the coming of instant messaging or internet chat, and at 1999, blogging. 2004 was when Harvard student Mark Zuckerberg created facebook, followed by the launch of Twitter in 2006.


            Communication has broadened the capabilities of science through expanding the amount of information in circulation. Numerous things, such as advancing technologies and mediums, have allowed more people to not only understand science but to engage in it as well. The joke that science is another language has probably been said by millions of people, but the internet contains websites (such as by Nature Publishing Group) which offers free eBooks on how to communicate in English for scientists. They understand that scientists are vital components of society, and that they will not only communicate to each other but to people of various backgrounds. The works of scientists are also more accessible to the public, either through direct online purchasing or through sourcing websites like EBSCO and JSTOR. Science grows more rapidly as communication increases among scientists because brilliant minds are better able to connect with one another to produce brilliant innovations. However, each advantage has its disadvantage. Below is a table of pros and cons of communication to science in this technological age:


Figure 2. Advantages and Disadvantages of the Evolution of Communication on Science © Group 6

           Technology has forever changed the way we communicate and the way we relate to the world and each other (Cawdell, n.p.). Communication today has become both personal and impersonal – texting, tweeting, blogging, these methods of communicating have allowed us to talk “at” a wide range of people without having to personally talk “to” them. In this way, we have become more social, but less sociable (Cawdell, n.p.). On the other hand, however, with the world becoming a more instant place, (Cawdell, n.p.), communication has been made as easy as a click on the mouse. According to MetLife, or Metropolitan Life Insurance Company, 4 out of 5 people are now on social media. Communication now moves from one-sided to conversational as people want to be interacted with.

            Advancements in the field of communication are inevitable as more ways are being discovered to provide reliable service using the least amount of effort. For example, the cellular phone has developed from a giant radio-like phone to one with a button pad to the touchscreen attraction it is today. The mechanism of the touchscreen has undoubtedly astounded the world, leading to the formulation of ideas from scientists regarding other technologies being touchscreen as well. Touchscreens will invade every other part of our lives: from a touchscreen bathroom mirror, to a touchscreen table and maybe even a touchscreen living room window; providing utmost convenience while possibly increasing the efficiency in terms of accessibility of information. (Lemereis qtd. in Sterkenburg, n.p.)

            The possibilities with technology and communication are endless. Once Science finally embraces these innovations and utilizes them to the fullest, society’s scientific view of the world will surely blossom as well.


Benefits Communications: Trends to Watch.” MetLife, n.d. Web. 6 Dec. 2013.

Cawdell, Duncan. “Communication in a Modern World.” InDeed Management Consultancy. Weben Parnets, n.d. Web. 06 Dec. 2013. <;.

“Champions League of Cool: Apple Retains Title While Luxury Brands Push Everyday Products down The table.” Metro Champions League of Cool Apple Retains Title While Luxury Brands Push Everyday Products down Thetable Comments. Metro, n.d. Web. 06 Dec. 2013.

Chui, Micheal, James Mayika, Jacques Bughin, and Richard Dobbs. “Insights & Publications.”The Social Economy: Unlocking Value and Productivity through Social Technologies. McKinsey&Company, n.d. Web. 05 Dec. 2013 (

Demers, Jason. “The Top 7 Social Media Marketing/communication Trends That Will Dominate 2014 – CoSIDA.” The Top 7 Social Media Marketing/communication Trends That Will Dominate 2014 – CoSIDA., n.d. Web. 06 Dec. 2013.

Nations, Daniel. “10 Great Uses For Twitter.” Web Trends., n.d. Web. 06 Dec. 2013. Nature Publishing Group, n.d. Web. 07 Dec. 2013. <;.

O’Meara, Jenn. “72 Percent of Employee Communicators Plan to Increase Video Use.”Flimp Blog. N.p., n.d. Web. 06 Dec. 2013.

Sterkenburg, Tessa. “What’s the Future of Communication? Let’s Ask the Experts.” The Next Web. The Next Web, 15 July 2012. Web. 6 Dec. 2013. <;.

“The Evolution of Communication.” Daily Infographic RSS. N.p., n.d. Web. 07 Dec. 2013. <;.


The Hashtag Generation


The birth of information technology has opened more opportunities for man than we can possibly imagine. Modern technologies, specifically the Internet, has given us the privilege of enjoying unlimited access to information in a small amount of time. It has enabled us to get a degree and earn a living from just within the four corners of our home. The stretching of communication has made people grow attached to the fast paced life. Social networking sites are one of a few examples of Internet inventions that have brought us to this fast paced life.

Twitter is one of the most popular social networking sites to date. According to a recent survey done by Forward Solutions Philippines, Twitter ranks second among the most popular social networking site in the Philippines, coming after Facebook. Twitter was first introduced to the world in 2006 and gained popularity not too long after. This social networking site prides itself with its ability to connect people instantly. “Twitter helps you create and share ideas and information instantly, without barriers.” (

Twitter is uniquely designed to hold 140 characters per tweet. It is a micro blogging social site that enables you to follow, unfollow, block, favorite and “retweet” (quote) your friends. With its user-friendly interface and accessibility, Twitter not only has become a popular site for Internet addicts but also a powerful tool in sharing information.

With the retweet function of Twitter, people are able to be updated with the latest happenings around the world. This especially comes in handy when there are big discoveries around the globe. Twitter has been a key factor for helping spread awareness regardless of how big or small an issue is.


Figure 1. Tweet features available on Twitter

The relief operation for Yolanda victims is proof of how modern technologies have shrunken the world. Tweets from different parts of the world poured in as soon as they heard about the damage Typhoon Yolanda has caused. The tweets helped the victims of Yolanda voice out their cries. The tweets were key for the world to realize that it was time for them to come together.

It has also become a marketing tool for businesses and companies. Twitter can be a virtual place for knowing current promotions of sales, new development releases and latest fashion trends. With this characteristic that this social networking site has, Twitter has succeeded in keeping up with this generation of Filipinos’ fast-paced way of life.

Another unique feature that Twitter has is the ‘hashtag’ function. With the “hashtag” function of Twitter (e.g #selfie and #throwback), anyone can identify what words and phrases are most tweeted or talked about around their area, or even in places beyond one’s immediate reach. Even without the hashtag (#) before a word, Twitter is able to categorize topics being tweeted. Trending topics can also be tracked by clicking the button ‘change’ to view trends in different locations (countries, cities, regions) all over the globe.


Figure 2. Hashtag trend set on Quezon City area

From fashion, music, news headlines, food and more, Twitter affects what current trends are actually “in” for the public. Current trends on Twitter are different from the current trends in real life, where it takes about days and months for something to become popular and famous. Current trends in social networking sites, specifically Twitter,  has the capability to change in just one snap. The idea of current trends enables people to be more connected to the new and current ideas in different fields like business, media, events and even new science discoveries.

Twitter has also became a tool for self-expression. Twitter enables us to tweet what we are thinking to our audience/‘followers’. Twitter gives us the option to make our tweets private or limited to the people who follow us, and it also allows us the freedom to keep our accounts accessible to the public . Since the privacy of our accounts are within our control, Twitter or social networking sites in general enables us to create our virtual self. We are able to recreate who we are in the way that we want to be seen by the world.

Additionally, nowadays, we are able to enjoy the easy accessibility of Twitter. Not only are we able to access it through the Internet, but also through our phones. With the boom of mobile phones, Smartphones in particular, many social networking sites like Twitter have devoted some of their money in developing apps or mobile applications for their websites. With this, Twitter is becoming more engraved in our system.


Figure 3. Twitter advertising its mobile applications

While Twitter’s accessibility might seem like an advantage, some of us has found a way to abuse it. Privacy has been a big issue with regards to tweets. With the feature of ‘adding location’ in your tweets, friends and strangers are able to locate specifically where we are. This may seem highly functional, but there have been a lot of cases of kidnapping due to the growing abilities of Twitter and social networking sites.

Posting private information online can also pose a threat to our safety. Since most of us weren’t briefed about social networking etiquette, many give away information that later on become a weapon against themselves.

Social networking has definitely taken its toll on our daily activities. Many of us today are unable to focus our attention on our tasks at hand and find the need to check our social networking accounts, most especially Twitter. I, for one, am guilty for checking my Twitter account numerous times in the span of an hour. Even though one is pretty sure that there won’t be a hundred new tweets on one’s timeline after a minute, we still feel compelled or at least tempted by the possibility of reading new information.

Today, we feel as though 24 hours a day isn’t enough. We constantly hear people saying that another 1 or 2 hours would be a heaven sent gift to give them time to do everything they want to do. Social networking has caused our concentration levels to decline.

We are so used to reading shallow information or at least in the case of Twitter, information in 140 characters, that we are now having a difficulty in understanding information that are too lengthy, or too detailed. You hear students complain about how 19-page readings are too long, or how they don’t have enough time. But honestly, aren’t we able to finish a Hunger Games book, which has 300+ pages in one sitting?

Not enough time, long readings, inconsiderate professors, but at the end of the day, it all boils down to concentration and focus. And, without us knowing, the Internet is slowly taking this away from us.

Members: Alarilla | Bayta | Ilagan | Lim | Samonte | Tadiar


About Twitter. Twitter, Inc.. Web. 8 Dec 2013. <;.

Baldivia, Nicole. “Top 10 Most Popular Social Networks 2013 (Infographic).” Forward Solutions. Forward Solutions, 05 09 2013. Web. 8 Dec. 2013. <;.

Lake, Laura. “Twitter: A Valuable Marketing Tool?” Marketing. N.p., n.d. Web. 08 Dec. 2013. <>.

Current Trends and Social Implications of Modern Communication


Kysha Cruz, Jestine Gascon, Lui Mendoza, Raphael Orosa, Jude Que,  Ariel Quitangon, Doods Sale


Before the dawn of the internet, people never could have have imagined the technological norms we have today. To those people, a mobile device used to communicate with anyone in the world was inconceivable, but now that we have all these smartphones and tablets connected to services such as Facebook and Skype, it make the world seem smaller. You no longer need to send a human messenger to travel great distances just so he can deliver a letter to that one person, nor do you need a thorough knowledge of the language of codes just so “enemy” forces won’t intercept your message. Nowadays, everything is as simple as a mere press of a button and your message will instantaneously be delivered. On the other hand, in today’s society, no amount of privacy will ever truly be safe as the amount of information being freely communicated through these channels by the second is taken for granted.

By its definition, communication is the act or process of sharing of information (Merriam-Webster), the most basic and most common of which is the conveyance of words through speech or writing. With the advent of communications technology, the definition became much larger in a way but at the same time, still retained in its most common application. Long ago, the word “communication” would have instilled a simple image of oral conversation or the delivery of paper with words on it, nowadays, the term “communication” is more likely associated with technologies such as telephones, televisions, computers and the internet. The role that these technologies play in transmuting communication into becoming a widespread and worldwide phenomenon has greatly impacted us as a society on how we perceive communication as a whole. By extension, this can also be a symbolism as to how technology’s role in making life more efficient can greatly alter our collective mindset, convincing us to see and define things differently.

One thing that communication is constant with is its adaptation to changes in society. As technology continues to pursues a near ubiquitous system, such with the ease of transmitting messages on various channels, modern communication is constantly being redefined. As was stated, the most basic of forms of communication have always been through verbal or written manners, but the medium at which these are being communicated have been much more rapidly changing and diverse within the past decade or so than it did centuries ago. We have texting, instant messaging, email, blogs, podcasts, and connections through various social networks like Facebook, Twitter, and Instagram which make communicating with a wide audience possible. The manner at which people communicate using these services, especially with the youth, have changed as well, opting for shorter delivery and quicker response rather than a more cohesive and concise thought. Language itself has changed. To the uninitiated, acronyms like LOL, WTF, OMG and many more may seem like nothing more than gibberish, but for today’s generation, these are as understandable as the words you are reading now.

Modern communication has also made it possible for people to converse and initiate discussions without the need for physical interactions. Communication is no longer restricted by time and space nor is it strictly a private matter as the current media, through the wonders of the internet, have made it easier for a lot of information to be transmitted publicly. Take Twitter for example. Imagine you are prominent figure and you accidentally tweeted publicly a scandalous image you meant to send directly to one of your followers. No matter how fast you managed to delete the tweet, the response of your followers would be quicker that most likely a number of them already took a screenshot of said tweet only for it to be republished again and again. At the same time, you have no guarantee that the person you were supposed to send the image to would have kept it for himself/herself. Once it is published, it is permanent. That tweet, somehow, somewhere, will forever be on the internet as a reminder of just how powerful today’s communication technologies are.


Although the internet is already a relatively old technology, it has been constantly paving the way for more innovations and trends in communication to catch on to the general populace due to it’s globalized, widespread nature. One of the staples of today’s generation in terms of communication mediums is social networking. Nowadays, social networking sites such as Facebook and Twitter have evolved to become venues for advertisements and promotions through monetized status updates. Certain popular accounts or celebrities make use of their thousands, or sometimes millions, of friends or followers to make advertisements more efficient and easier to consume. These social network advertising strategies have also given a great opportunity for companies to interact with their customers and receive feedback on their products and services. Overall, the success of social network advertising can be attributed to the popularity, efficiency and ease of access that it parallels with social networking sites as well.

Social networking is also constantly evolving in terms of its accessibility. These days, not only can it be accessed in the internet browsers of personal computers, but also in many of today’s smartphones which are also widespread in usage among most individuals today. With the high demand to make accessibility and efficiency even faster, smartphones take advantage of software dedication of various social networking sites and communications mediums through applications or “Apps”. With these apps, social networking services are no longer bound to computer or phone browsers, and there is direct access and optimization to the service at hand being provided by the application. With these smartphones, not only is communication through social networking apps augmented with portability to any location with internet connection, but the hardware capabilities within these smartphones are also being integrated as a factor of social networking as well. The most common example, is the integration of photography and videography with social networking apps such as Instagram and Vine. With services such as these, users are able to integrate their smartphone cameras in social networking as a means of sharing videos and photos instantly. There  are also applications which also make use of the calling feature within smartphones to host free internet calls and video calls such as Viber and Skype. Although these apps haven’t made telecommunication calls obsolete, they are still efficient and reliable alternative which take advantage of internet connection. All-in-all, smartphones have also played a crucial role in advancing the usage of social networking as an efficient communications medium.


Living in a post-industrial society, the age of information has definitely changed the paradigm of lifestyle for its people. Occupational opportunities themselves have evidently evolved, beginning from the agricultural age where raw muscle was the main provider for revenues, towards the industrial age where agriculture was degraded by the conception of factories, and now leaning to the post-industrial age where information has become the most vital piece of service oriented occupations in modern day society. Observation dictates that there was a radical change as time progressed forward, and it was a change that involved the concept of rationalization, which can be defined as the means of getting work done. A shift from a goods to a service dominated economy had several bearings on society. Occupational opportunities shifted from a manpower and raw muscle based source of capital and gave information a better and different kind of significance. There arose new needs, and more job opportunities in services, giving rise to corporations such as Apple, Microsoft, Samsung, and the like who have created a supply to meet the demand for the population’s technological needs.

The concept of social networking has also given people in the modern world several new implications and changes towards their lifestyle. Facebook, Twitter, and other social networking sites have created a virtual space for everyone, anywhere around the world, to be interconnected. Issues and trends such as death of celebrities and popular figures (Paul Walker, Nelson Mandela), different political issues, technological and scientific discoveries, and even papal news, are not only widespread through the use of social media, but also given a deeper emphasis because of posts of the greater half of the population who show concern about these pressing issues. Everyone who has a social media account suddenly have a say, magnifying the grace of freedom of speech. The whole process of it all has gathered a better understanding of social awareness. Through status updates, tweets, photos, links to new reports, and stories all over the world, down to the darker corners of the globe, information has become as accessible as reading the newspaper in the morning, and it cannot be denied that it makes the world feel like a smaller place.


In this fast paced world, modern communication has been changing again and again in smaller intervals in between each change. The faster changes in modern communication trends molds society into a faster paced lifestyle. Case in point, we get impatient quite regularly with a lot of things. For example, fast food was invented since it provides us a quick way to satisfy our hunger, and yet still we get pissed when the delivery doesn’t come on time for even just a few minutes. Whenever we send a text message to a friend, it has become an etiquette to require a quick and meaningful response (i.e. “K” is never acceptable).

We believe that these current trends in modern communication have changed and evolved the social implications on society’s social behaviors. These two aspects of modern communication are somewhat related to one another — where current trends in modern communication affect the social implications of modern communication. For example, the current trend of going on twitter to broadcast what you are thinking or doing in a span of 140 characters compliments news in a way. The social implications of the use of these technologies leads to, in most cases, a we-the-people mindset of everyone having a voice that deserves to be heard, and a spirit of having to take action (or choosing not to).

It is true enough that the way communication has evolved in the past few centuries cannot be compressed into a few words and numbers. The transformation of the medium of communication coming from the period of ink and handwriting towards the age wherein communication has fused with the innovations brought about by different technological discoveries. Society now has evolved into a place where there is a paradigm shift towards how accessible information is to the point where anything can be discovered, researched, or investigated upon with a push of a few buttons.

The term “communication” has truly changed through time, and is very closely linked with technology. With the help that social media websites such as Facebook and Twitter, a brand new culture has been created in virtual space, and it is definitely sweeping the globe with one account user at a time. Modern communication has not only developed technologically, but has also driven society with a huge impact. We now live in a much more fast-paced world, making society extremely competitive as well as impatient and technology-dependent. The portability of today’s gadgets, combines with the effortless accessibility of the internet has brought about the drastic change in the behavior of society. Face to face interaction is slowly becoming unnecessary in effective communication due to the various modifications that have been made in its forms and ethics, although the main essence of communication is still present. Truly, communication has been revolutionized  over the years and at the rate society and technological discoveries are going, there is definitely more to come.



Communication. (n.d.). Retrieved December 8, 2013, from

Cawdell, D. (2012). Communication in a modern world. Retrieved from

Scientific Communication: Redefined

For a brief introduction, check this out:

… Or you could just stare at this picture instead.

Ascent of Com

Modern communication is heavily influenced by globalization. Communication today has evolved into the unimaginable – virtually and quickly – and has greatly boosted social media.  Sharing in social media is one of the fastest ways to get a message across to other people, if not the fastest. Ideas, gossip, news, or basically what you had for lunch can easily be communicated to a certain network you are a member of. Given this, social media gives regular people the power to spread what they have to say in a very lax manner. However, this also makes false and/or inappropriate substance to spread easily as well. Nevertheless, if a scientist were to communicate with the public through social media, it’ll be extremely great in impact, positively or negatively.  So without further ado, here are examples.

Mobile phones and the Internet definitely changed the way people live their lives. These two gave way to a much faster way of communicating with each other. It made people “closer” to each other because it broke the “distance barriers” between people. With this faster way of communicating, knowledge and ideas have become easily shared and rapidly increased throughout the world.  For instance, take Google Patents which helped make inventors/scientists able to communicate their inventions to people all over the world.

Much Science Wow Lab

Some people instantly feel more courageous when expressing their emotions behind any social media. One of the avenues for such communications would be Twitter, where most people easily drop the shy factor that affects their ability to fully express themselves and their opinions when they tweet.  This may be advantageous to scientists because they are able to communicate condensed updates and links to their work and get first hand feedback from their followers. This can be disadvantageous due to the risk of having their work bashed on publicly.  And if they couldn’t take the heat:

Who in the world wants to feel this way?

Who in the world wants to feel this way?


Finally, one of the most used websites found in the internet is YouTube. YouTube is a website where people from all parts of the world post videos about anything in particular, whether it is about new technologies or about cats. YouTube can greatly help scientists in informing people about their discoveries because videos are used, hence there’s visual appeal, resulting in a better chance for their audience to understand what they are trying to communicate. For example, it has dozens of collections of the top scientific discoveries, which will appear once searched on the site.  A lot of users have accessed or are even accessing it right now, processing the information that scientists need to share to the world with the help of YouTube’s video accessibility.

Things I do on YouTube

Among all the modern tools for communication, YouTube can be considered one of the best options that scientists can capitalize in order to spread life-changing discoveries around the world, for its globalization and virtuality make it accessible to almost anyone and everyone with just a click, while videos make it convenient for people to understand innovation better.