The Evolution of Communication: Effects on the World of Science

By: Angeles, Ereñeta, Jeng, Litam, Montenegro, Segui, Tuason

THE EVOLUTION OF COMMUNICATION

Image

Figure 1. Timeline on the Evolution of Communication © Group 6

            30,000 years before the common era, the most efficient form of communication for man was through cave paintings and stone carvings. As the years progressed, however, man improved immensely. At 776 BCE, pigeons were utilized by Ancient Greeks to deliver messages. From carrier pigeons to marathon men, it was the year 530 BCE when Ancient Greeks ran all the way from Marathon to Athens, simply to announce the victory of Greek over Persia. More than 2000 years later, after the invention of paper came the first daily newspaper, the “Einkommende Zeitung” in 1650. In 1840, the telegraph was invented by Samuel Morse, making long-distance communication very much feasible.

            Little did the world know that the centuries to come were to be comprised of a vast variety of new discoveries no one could have ever imagined. In 1876, Alexander Graham Bell created the electric telephone. A few years later at 1902, Italian Guglielmo Marconi transmits teh first radio signal; and this was followed by the transmission of the first television signal by a Scottish man named John Baird in 1927.

            The year 1969 marked the beginning of a new age. This year was the launch of the ARPANET (Advanced Research Projects Agency Network); what we commonly know now as the Internet. Soon after at 1994, came the emergence of the world wide web; at 1997, the coming of instant messaging or internet chat, and at 1999, blogging. 2004 was when Harvard student Mark Zuckerberg created facebook, followed by the launch of Twitter in 2006.

COMMUNICATION AND SCIENCE

            Communication has broadened the capabilities of science through expanding the amount of information in circulation. Numerous things, such as advancing technologies and mediums, have allowed more people to not only understand science but to engage in it as well. The joke that science is another language has probably been said by millions of people, but the internet contains websites (such as http://www.nature.com/scitable by Nature Publishing Group) which offers free eBooks on how to communicate in English for scientists. They understand that scientists are vital components of society, and that they will not only communicate to each other but to people of various backgrounds. The works of scientists are also more accessible to the public, either through direct online purchasing or through sourcing websites like EBSCO and JSTOR. Science grows more rapidly as communication increases among scientists because brilliant minds are better able to connect with one another to produce brilliant innovations. However, each advantage has its disadvantage. Below is a table of pros and cons of communication to science in this technological age:

table

Figure 2. Advantages and Disadvantages of the Evolution of Communication on Science © Group 6

           Technology has forever changed the way we communicate and the way we relate to the world and each other (Cawdell, n.p.). Communication today has become both personal and impersonal – texting, tweeting, blogging, these methods of communicating have allowed us to talk “at” a wide range of people without having to personally talk “to” them. In this way, we have become more social, but less sociable (Cawdell, n.p.). On the other hand, however, with the world becoming a more instant place, (Cawdell, n.p.), communication has been made as easy as a click on the mouse. According to MetLife, or Metropolitan Life Insurance Company, 4 out of 5 people are now on social media. Communication now moves from one-sided to conversational as people want to be interacted with.

            Advancements in the field of communication are inevitable as more ways are being discovered to provide reliable service using the least amount of effort. For example, the cellular phone has developed from a giant radio-like phone to one with a button pad to the touchscreen attraction it is today. The mechanism of the touchscreen has undoubtedly astounded the world, leading to the formulation of ideas from scientists regarding other technologies being touchscreen as well. Touchscreens will invade every other part of our lives: from a touchscreen bathroom mirror, to a touchscreen table and maybe even a touchscreen living room window; providing utmost convenience while possibly increasing the efficiency in terms of accessibility of information. (Lemereis qtd. in Sterkenburg, n.p.)

            The possibilities with technology and communication are endless. Once Science finally embraces these innovations and utilizes them to the fullest, society’s scientific view of the world will surely blossom as well.

REFERENCES

Benefits Communications: Trends to Watch.” Benzocommunications.com. MetLife, n.d. Web. 6 Dec. 2013. http://www.benzcommunications.com/sites/default/files/wysiwyg/blog/Benefits-Communications-Trends-to-Watch.pdf

Cawdell, Duncan. “Communication in a Modern World.” InDeed Management Consultancy. Weben Parnets, n.d. Web. 06 Dec. 2013. <http://www.in-deed.com/Communication_in_a_Modern_World&gt;.

“Champions League of Cool: Apple Retains Title While Luxury Brands Push Everyday Products down The table.” Metro Champions League of Cool Apple Retains Title While Luxury Brands Push Everyday Products down Thetable Comments. Metro, n.d. Web. 06 Dec. 2013.http://metro.co.uk/2013/09/23/champions-league-of-cool-apple-retains-title-while-luxury-brands-push-everyday-products-down-the-table-4082025/

Chui, Micheal, James Mayika, Jacques Bughin, and Richard Dobbs. “Insights & Publications.”The Social Economy: Unlocking Value and Productivity through Social Technologies. McKinsey&Company, n.d. Web. 05 Dec. 2013 (http://www.mckinsey.com/insights/high_tech_telecoms_internet/the_social_economy)

Demers, Jason. “The Top 7 Social Media Marketing/communication Trends That Will Dominate 2014 – CoSIDA.” The Top 7 Social Media Marketing/communication Trends That Will Dominate 2014 – CoSIDA. Cosida.com, n.d. Web. 06 Dec. 2013. http://cosida.com/news.aspx?id=4218

Nations, Daniel. “10 Great Uses For Twitter.” About.com Web Trends. About.com, n.d. Web. 06 Dec. 2013.http://webtrends.about.com/od/twitter/a/why_twitter_uses_for_twitter.htm

Nature.com. Nature Publishing Group, n.d. Web. 07 Dec. 2013. <http://www.nature.com/scitable&gt;.

O’Meara, Jenn. “72 Percent of Employee Communicators Plan to Increase Video Use.”Flimp Blog. N.p., n.d. Web. 06 Dec. 2013.http://www.flimp.net/blog/72-percent-of-employee-communicators-plan-to-increase-video-use/

Sterkenburg, Tessa. “What’s the Future of Communication? Let’s Ask the Experts.” The Next Web. The Next Web, 15 July 2012. Web. 6 Dec. 2013. <http://thenextweb.com/media/2012/07/15/whats-the-future-of-communication-lets-ask-the-experts/&gt;.

“The Evolution of Communication.” Daily Infographic RSS. N.p., n.d. Web. 07 Dec. 2013. <http://dailyinfographic.com/the-evolution-of-communication-infographic&gt;.

 

One thought on “The Evolution of Communication: Effects on the World of Science

  1. Table info-graphic text too small for reading.
    We’ve become more social but less sociable- interesting point.
    The connection between communication and science, as explained here, is a bit tenuous. Could have explored this more.

    -RAM

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: